The 5-dimensional behavioural coopetitor profile : how to measure it?
Year of publication: |
2025
|
---|---|
Authors: | Klimas, Patrycja ; Sachpazidu, Karina ; Stańczyk, Sylwia ; Kawa, Arkadiusz ; Nadolny, Michał |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 124.2025, p. 287-303
|
Subject: | Coopetition | Behavioural approach | Behavioural features | Coopetitor profiles | Operationalization | Scale development | Scale validation | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Koopetition | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour | Performance-Messung | Performance measurement |
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