The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, and Anders Gustafsson
| Year of publication: |
February 2018
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|---|---|
| Authors: | Otterbring, Tobias ; Ringler, Christine ; Sirianni, Nancy J. ; Gustafsson, Anders |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 69-79
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| Subject: | status-signaling consumption | physical dominance | 2D:4D digit ratio | field study | evolutionary psychology | Konsumentenverhalten | Consumer behaviour | Evolutionsökonomik | Evolutionary economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011819656