The ability of corporate blog communication to enhance CSR effectiveness : the role of prior company reputation and blog responsiveness
| Year of publication: |
2013
|
|---|---|
| Authors: | Rim, Hyejoon ; Song, Doori |
| Published in: |
International journal of strategic communication. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1553-118X, ZDB-ID 24112811. - Vol. 7.2013, 3, p. 165-185
|