The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
| Year of publication: |
2002
|
|---|---|
| Authors: | Chakraborty, Goutam ; Ball, Dwayne ; Gaeth, Gary J. ; Jun, Sunkyu |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 55.2002, 3, p. 237-249
|
| Publisher: |
Elsevier |