The ad creativity cube: conceptualization and initial validation
Swee Hoon Ang; Yih Hwai Lee; Siew Meng Leong
| Year of publication: |
2007
|
|---|---|
| Authors: | Ang, Swee Hoon ; Lee, Yih Hwai ; Siew Meng Leong |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 2, p. 220-232
|
| Subject: | Kreativität | Creativity | Kreativsektor | Creative industries |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507897