The Advantages of Atypical Advertisements for Stereotyped Product Categories
Year of publication: |
2002
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Authors: | Stafford, Thomas F. ; Stafford, Marla Royne |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 24.2002, 1, p. 25-38
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