The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Dhouha Jaziri
| Year of publication: |
January 2019
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| Authors: | Jaziri-Bouagina, Dhouha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 241-256
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| Subject: | The customer experience (CX) | Customer experiential knowledge management (CEKM) | Customer knowledge management (CKM) | The tacit knowledge (TK) | Online customer service experience (OCSE) | Experiential innovation | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Implizites Wissen | Tacit knowledge | Kundenservice | Customer service | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947403