The advent of the euro : challenges and opportunities for marketers
Year of publication: |
2000
|
---|---|
Authors: | Kaikati, Jack G. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 9.2000, 3, p. 67-88
|
Subject: | Marketingmanagement | Marketing management | Euro | EU-Staaten | EU countries | Welt | World |
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