The advertising business : operations, creativity, media planning, integrated communications
edited by John Philip Jones
| Year of publication: |
c1999 ; Online-Ausg.
|
|---|---|
| Other Persons: | Jones, John Philip (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Werbung | Advertising | Kreativität | Creativity | Werbeträger | Advertising media | Werbewirtschaft | Advertising industry | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Description of contents: |
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising
|
Online Resource
| Extent: | Online Ressource (548 p.) ill. (some col.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising |
| ISBN: | 978-1-4522-3144-0 ; 978-1-4522-3144-0 ; 978-0-7619-1239-2 ; 978-0-7619-1239-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207752