The advertising handbook
Helen Powell, Jonathan Hardy, Sarah Hawkin and Iain MacRury
| Year of publication: |
2009 ; 3rd edition
|
|---|---|
| Authors: | Powell, Helen (also ed.) ; Hardy, Jonathan (also ed.) ; Hawkin, Sarah (also ed.) ; MacRury, Iain (also ed.) |
| Publisher: |
London : Routledge |
| Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [routledge.com] |
| Extent: | xi, 247 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturverzeichnis: Seiten 227-241 Enth. 16 Beitr. Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002 0905 |
| ISBN: | 0-415-42312-0 ; 0-415-42311-2 ; 978-0-415-42312-0 ; 978-0-415-42311-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769649