The aesthetics of brand name design : form, fit, fluency, and phonetics
Sarah Roche, L. J. Shrum, Tina M. Lowrey
| Year of publication: |
c 2016 [publ. 2015]
|
|---|---|
| Authors: | Roche, Sarah ; Shrum, L. J. ; Lowrey, Tina M. |
| Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 180-196
|
| Subject: | Produktgestaltung | Product design | Sprache | Language | Ästhetik | Aesthetics | Markenname | Brand name | Wahrnehmung | Perception | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593197