The affecvtive and cognitive components as factors in country branding
Tatjana Petkovska Mirchevska; Natasha Daniloska; Danco Arsov
| Year of publication: |
2013
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|---|---|
| Authors: | Petkovska Mirčevska, Tatjana ; Daniloska, Nataša ; Arsov, Danco |
| Published in: |
Economic development : journal of the Institute of Economics, Skopje. - Skopje, ISSN 1409-7893, ZDB-ID 2215099-7. - Vol. 15.2013, 1/2, p. 45-57
|
| Subject: | brand | country branding | principles of branding | affective factors | cognitive factors | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191587