The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Mehieddine Abdelkader Meghraoui and Djilali Benabou
| Year of publication: |
2014
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|---|---|
| Authors: | Meghraoui, Mehieddine Abdelkader ; Benabou, Djilali |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 2678624-2. - Vol. 3.2014, 3, p. 177-196
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| Subject: | consumer behaviour | Islamic brands | Islamic marketing | halal meat | Algerian consumer | social entrepreneurship innovation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketing | Islamisch | Islamic | Islam | Fleischmarkt | Meat market | Fleisch | Meat | Marketingmanagement | Marketing management | Islamische Staaten | Islamic countries | Algerien | Algeria | Islamisches Wirtschaftssystem | Islamic economics | Sozialwirtschaft | Social economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347718