Organisational ambidexterity is the difficult act of balancing two diametrically opposedorganisational qualities – adaptability and alignment. Adaptability is about focusing onthe future. It is the ability to respond to change, to be nimble, to progress. Alignmentis about maximising the present, leveraging existing ideas, exploiting markets.The organisation that successfully reconciles both is rewarded with a significantcompetitive advantage.Our research adds a new dimension to what was a largely theoretical and slightlyesoteric concept by suggesting a new way of achieving ambidexterity, and byproviding a practical way of measuring the relevant attributes of ambidexterity.[...]