The American Customer Satisfaction Index: Nature, Purpose, and Findings
| Year of publication: |
1996
|
|---|---|
| Authors: | Fornell, Claes ; Johnson, Michael D. ; Anderson, Eugene W. ; Cha, Jaesung ; Bryant, Barbara Everitt |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 4, p. 7-18
|