The analysis on the determinants of mobile VIP customer churn : a logistic regression approach
Qian Su; Peiji Shao and Quanfu Ye
| Year of publication: |
2012
|
|---|---|
| Authors: | Su, Qian ; Shao, PeiJi ; Ye, Quanfu |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 18.2012, 1/2, p. 61-74
|
| Subject: | VIP customers | churn determinants | mobile service | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009633674