The analytical framework for marketing
Wroe Alderson
| Year of publication: |
2006
|
|---|---|
| Authors: | Alderson, Wroe |
| Published in: |
A twenty-first century guide to Aldersonian marketing thought. - New York, NY : Springer, ISBN 0-387-28181-9. - 2006, p. 61-73
|
| Subject: | Theorie | Theory | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003279559