The antecedents and consequences of affordable value innovations for emerging markets
Year of publication: |
2015
|
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Authors: | Ernst, Holger ; Kahle, Hanna Nari ; Dubiel, Anna ; Prabhu, Jaideep ; Subramaniam, Mohan |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 1, p. 65-79
|
Subject: | Produktentwicklung | New product development | Niedrigeinkommen | Low income | Unterschicht | Lower class | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries |
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