The antecedents of consumer satisfaction and loyality in fast food industry : a cross-national comparison between Chinese and Swiss consumers
Reza Etemad-Sajadi and Daniela Rizzuto
| Year of publication: |
2013
|
|---|---|
| Authors: | Etemad-Sajadi, Reza ; Rizzuto, Daniela |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 30.2013, 7, p. 780-798
|
| Subject: | Service quality | Fast-food restaurants | Customer satisfaction | Customer loyalty | Image | McDonald’s | China | Switzerland | Culture | Kundenzufriedenheit | Schweiz | Dienstleistungsqualität | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Fast Food | Fast food |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788880