The antecedents of visitors' flow experience and its influence on memory and behavioral intentions in the music festival context
Year of publication: |
2021
|
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Authors: | Ding, Hai-Meng ; Hung, Kuang-Peng |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-11
|
Subject: | Cognitive appraisal theory | Flow experience | Music festival | Music tourism | Musik | Music | Großveranstaltung | Big event | Urlaubsverhalten | Holiday behaviour | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Event-Marketing | Event marketing | Tourismus | Tourism |
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