The application of experiential avatar-based sales and service training in international business curriculums : a practical guide for instructors

John R. Lax

Year of publication:	2019
Authors:	Lax, John R.
Published in:	The Palgrave handbook of learning and teaching international business and management. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-20414-3. - 2019, p. 667-694
Subject:	Lehrplan \| Curriculum \| Betriebswirtschaftsstudium \| Graduate business education

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