The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Caspar Krampe
| Year of publication: |
2022
|
|---|---|
| Authors: | Krampe, Caspar |
| Subject: | Consumer neuroscience | Guidelines | Marketing | MfNIRS | Neuroimaging methods | Neuromarketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2021-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502437