The application of netnography in tourism studies

•Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically User-Generated-Content.

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Year of publication:	2014
Authors:	Mkono, Muchazondida ; Markwell, Kevin
Published in:	Annals of Tourism Research. - Elsevier, ISSN 0160-7383. - Vol. 48.2014, C, p. 289-291
Publisher:	Elsevier

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011049657