The application of the law of anomalous numbers on global food prices in examining psychological pricing strategies
Year of publication: |
2021
|
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Authors: | Jošić, Hrvoje ; Žmuk, Berislav |
Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 33.2021, 3, p. 305-320
|
Subject: | Benford's Law | first and last digit | food prices | psychological pricing | symbolic meanings | Lebensmittelpreis | Food price | Preismanagement | Pricing strategy |
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