The art and science of attracting today’s next-gen workforce is digital by design

Purpose The digital transformation of talent acquisition is underway. In fact, for the global software company Epicor Software, it has been de facto standard for some time now and has been playing a vital role in helping fuel the company’s growth. Design/methodology/approach This is an opinion paper based on real-world experience and industry-related education. Findings The HR professional of today must master many skills in this area that are digital by design. Originality/value This is an original paper written for Strategic HR Review .