The association between process and program advertising standardization : an illustration of US multinationals operating in India
Aruna Chandra, David A. Griffith and John K. Ryans
| Year of publication: |
2002
|
|---|---|
| Authors: | Chandra, Aruna ; Griffith, David A. ; Ryans, John K. |
| Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 67-83
|
| Subject: | Indien | India | Multinationales Unternehmen | Transnational corporation | Standardisierung | Standardization | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785298