The asymmetric effect of portfolio and image abstractness
Jennifer L. Stoner, Carlos J. Torelli and Alokparna Basu Monga
| Year of publication: |
2017
|
|---|---|
| Authors: | Stoner, Jennifer L. ; Torelli, Carlos J. ; Monga, Alokparna Basu |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 5, p. 503-515
|
| Subject: | Brand management | Brand image | Consumer brand equity | Negative publicity | Portfolio breadth | Markenimage | Markenführung | Konsumentenverhalten | Consumer behaviour | Portfolio-Management | Portfolio selection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2016-1233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011778299