The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Ruijuan Wu, Cheng Lu Wang
| Year of publication: |
2017
|
|---|---|
| Authors: | Wu, Ruijuan ; Wang, Cheng Lu |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 1799-1816
|
| Subject: | Negative word of mouth | Anger | Blame attribution | Sadness | Other-blame regret | Self-blame regret | Virales Marketing | Viral marketing | China | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2015-0322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773727