The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Dongjin Li; Cheng Lu Wang; Ying Jiang; Bradley R. Barnes and Hao Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Dongjin ; Wang, Cheng Lu ; Jiang, Ying ; Barnes, Bradley R. ; Zhang, Hao |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2153-2175
|
| Subject: | Boundary spanning | Location | Shopping centre | Store manager | Retail environment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center | Kognition | Cognition | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461794