The attendance at sporting events : a generalized theory and its implications
Giang Tue Trinh
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Trinh, Giang |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 3, p. 232-237
|
| Subject: | Sporting events | attendance behavior | sport marketing | stochastic | NBD model | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318774677 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887313