The attitudinal respose to alternative brand growth strategies
Bendik Meling Samuelsen; Lars Erling Olsen
| Year of publication: |
2012
|
|---|---|
| Authors: | Samuelsen, Bendik Meling ; Olsen, Lars Erling |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 177-191
|
| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Marketingkooperation | Marketing cooperation | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514312