The attractiveness and connectedness of ruthless brands: the role of trust
| Year of publication: |
2008
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|---|---|
| Authors: | Power, John ; Whelan, Susan ; Davies, Gary |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 586-602
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