The attribute structure of Internet shopping: What is important and what tradeoffs are possible between Internet, retail, and catalog formats?
Year of publication: |
1999-01-01
|
---|---|
Authors: | Keen, Cherie Noel |
Other Persons: | Feinberg, Richard (contributor) |
Publisher: |
Purdue University |
Subject: | Marketing | Business costs | Mass media | Behaviorial sciences |
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