The bargain value model and a comparison of managerial implications with the linear learning model
John W. Keon
| Year of publication: |
1980
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| Authors: | Keon, John W. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 26.1980, 11, p. 1117-1130
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| Subject: | Absatzpolitik | Wirtschaftliches Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600847