The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Year of publication: |
2019
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Authors: | Vizcaíno, Franklin Velasco ; Velasco, Alexandra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 637-650
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Subject: | Traffic light nutritional labels | Familiar brands | Marketing public policy | Food choices | Konsumentenverhalten | Consumer behaviour | Japan | Markenartikel | Brand | Warenkennzeichnung | Product labelling | Markenführung | Brand management | Lebensmittel | Food | Ernährungsverhalten | Eating habit | Ernährung | Nutrition | Produktinformation | Product information |
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