The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Year of publication: |
2021
|
---|---|
Authors: | Paramita, Widya ; Septianto, Felix |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 8, p. 1294-1319
|
Subject: | amusement | Humblebragging | influencer | irritation | social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
-
Mirmehdi, Seyyed Mehdi, (2017)
-
Arora, Taanika, (2022)
-
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya, (2021)
- More ...
-
Septianto, Felix, (2021)
-
Turning narcissists into prosocial agents : explaining young people’s online donation behavior
Paramita, Widya, (2020)
-
The interactive effects of religiosity and recognition in increasing donation
Septianto, Felix, (2020)
- More ...