The benefits of computer-based brand concept mapping
Martin Meissner; Pascal Kottemann; Reinhold Decker; Sören W. Scholz
| Year of publication: |
2015
|
|---|---|
| Authors: | Meißner, Martin ; Kottemann, Pascal ; Decker, Reinhold ; Scholz, Sören W. |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 67.2015, 4, p. 430-453
|
| Subject: | Brand Association Networks | Brand Concept Maps | Consumer Mapping Techniques | Computer-based Mapping | Poster-board Mapping | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374490