The big book of marketing : lessons and best practices from the world's greatest companies
ed. by Anthony G. Bennett
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Bennett, Anthony G. (ed.) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | USA | United States | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 464 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-07-162125-0 ; 0-07-162125-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865459