The biggest bang for the buck : valuation of various components of a regional promotion campaign by participating restaurants
Ran Xie, Olga Isengildina-Massa, and Carlos E. Carpio
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Ran ; Isengildina-Massa, Olga ; Carpio, Carlos E. |
| Published in: |
Journal of agricultural and applied economics. - Lexington, Ky. : SAEA, ISSN 1074-0708, ZDB-ID 1175148-4. - Vol. 46.2014, 2, p. 193-208
|
| Subject: | choice experiment | mixed logit model | local food willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Logit-Modell | Logit model | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387710