The Biotechnology Communication Paradox: Experimental Evidence and the Need for a New Strategy
| Year of publication: |
2003
|
|---|---|
| Authors: | Scholderer, Joachim ; Frewer, Lynn J. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 2303139. - Vol. 26.2003, 2, p. 125-158
|