The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu and Satish Kumar
| Year of publication: |
2023
|
|---|---|
| Authors: | Patil, Vijaya ; Lim, Weng Marc ; Date, Hema ; Donthu, Naveen ; Kumar, Satish |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 7, p. 880-902
|
| Subject: | Box office | Cinema | Digital era | Film | Filmmaker | Movie | Moviegoer | New normal | Theatre | Kino | Movie theatre | Filmwirtschaft | Film industry | Stakeholder | Theater | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2023-0230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381223