The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Year of publication: |
2012
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Authors: | Geiger, Ingmar ; Durand, Aurélia ; Saab, Samy ; Kleinaltenkamp, Michael ; Baxter, Roger ; Lee, Yeonhee |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 1, p. 82-94
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