The brand management system and service firm competitiveness
Year of publication: |
2013
|
---|---|
Authors: | Santos-Vijande, María Leticia ; Río-Lanza, Ana Belén del ; Suárez-Álvarez, Leticia ; Díaz-Martín, Ana María |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 2, p. 148-157
|
Publisher: |
Elsevier |
Subject: | Brand management system | Market orientation | Innovativeness | Business-to-business branding |
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