The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand
| Year of publication: |
2001
|
|---|---|
| Authors: | Robben, Henry |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 1, p. 75-83
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brands | Brand equity | Brand extensions | Marketing communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.2001.18.1.75.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849590