The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Brigitte Müller; Laurent Florès; Meriem Agrebi; Jean-Louis Chandon
| Year of publication: |
2008
|
|---|---|
| Authors: | Müller, Brigitte ; Florès, Laurent ; Agrebi, Meriem ; Chandon, Jean-Louis |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 465-470
|
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Website | Werbewirkung | Advertising effects | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768863