The broken product chain : rapid paths of service internationalization in terms of the service-dominant logic
Jörg Freiling, Roland Wassermann and Sven Laudien
| Year of publication: |
2012
|
|---|---|
| Authors: | Freiling, Jörg ; Wassermann, Roland ; Laudien, Sven |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 10, p. 1623-1635
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Leistungsbündel | Bundling strategy | Betriebliche Wertschöpfung | Value creation | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581523