The business of being a user : the role of the reference actor in shaping packaged enterprise system acquisition and development
Year of publication: |
2014
|
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Authors: | Pollock, Neil ; Hyysalo, Sampsa |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 2, p. 473-496
|
Subject: | User | reference site | demonstration | testimonial | commodification | marketing | enterprise system | procurement | innovation | social actor | Unternehmen | Enterprise | Beschaffung | Procurement |
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