The business of the metaverse : how to maintain the human element within this new business reality

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- Contributors -- 1. Introduction to the Metaverse in Business Applications -- 2. Evaluation and Future Impact of a Metaverse in Business -- 3. Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems -- 4. Digitalization Impact of the Metaverse on Humankind -- 5. The Role of AI and the Impact of the Metaverse in Football Management and Marketing: Marketing Tactics and Strategies Used by Brands to Promote Themselves through Football Tournaments -- 6. Brand Management in the Metaverse