The business value of buy-in : how staff understanding and commitment impact on brand and business performance
Kevin Thomson; Lorrie A. Hecker
| Year of publication: |
2000
|
|---|---|
| Authors: | Thomson, Kevin ; Hecker, Lorrie A. |
| Published in: |
Internal marketing : directions for management. - London [u.a.] : Routledge, ISBN 0-415-21317-7. - 2000, p. 160-172
|
| Subject: | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001581428