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The buy-in effect : when increasing initial effort motivates behavioral follow-through

Holly Dykstra, Shibeal O'Flaherty, Ashley Whillans
Year of publication:
[2023]
Authors: Dykstra, Holly ; O'Flaherty, Shibeal ; Whillans, Ashley V.
Publisher: [Boston, MA] : [Harvard Business School]
Subject: behavior change | friction | workplace initiatives | carpooling | sustainability
freely available
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